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Is It Effective To Post Business For Sale Listings On Social Media Profiles?

Posted By: Marketing Consultant

Posting business for sale listings on social media websites has become an increasingly popular, yet unproductive trend amongst business brokers. When posting your listings online, consider your audience and where potential business buyers and business owner/sellers spend their time online.

Tags: advertising, business brokers, selling a business

Bank robber, Willie Sutton, has often been quoted when he was asked by a reporter why he robbed banks, his reply, "Because that's where the money is." Whether Sutton really said this, doesn't really matter, because it's true, of course. If a person is going to advertise their listings, then they should ask themselves, "where are the buyers? Some potential sellers will even look for how brokers are advertising to feel out the market, and may call a broker and inquire about their services. Twitter, Facebook, and other social media sites, just have so many different postings that it's difficult to get a person's attention. BizBen.com is useful because such a large amount of traffic comes to a site with the intended purpose of connecting brokers with buyers.


To me, it's "shotgun" or "rifle". The quantity of exposure matters far less than the quality of exposure for business listings. A business seller should look at a broker's listings on well-established sites--like www.BizBen.com--that specialize in professional promotion of quality businesses for acquisition. The business brokers who spend the time, talent, and energy in crafting and updating clear, comprehensive, concise advertisements for their business listings on reputable and proven forums are the brokers business owners should entrust with their business for sale.



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