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How to Sell Your Small Business: Tips For Selling Your California Business

The idea of selling your business can be stressful and emotional. As a business owner and specialty consultant myself, I can sympathize with someone who is selling their business because I know how much time and effort goes into owning a small business. Business owners choose to sell their business for many reasons, maybe they want to retire, maybe the business isn't producing the profits they need in order to live off of it, or maybe it's just time to move on. Whatever the reason, here are a few tips on how to sell your small to mid-sized California business.

Before you list your business for sale and officially put it on the market there are several things you should do to prepare for potential buyers. In my experience, I've seen businesses receive inquiries the day they are put on the market (email and text alerts are very popular and effective with business buyers) so make sure you've done the necessary prep work before your phone or email lights up with potential buyers seeking information about your business you have listed for sale.

Get It Clean And Repair Items

Cleanliness is so important. Depending on the business, cleanliness is somewhat subjective. If you are selling your car repair business, it won't need to be nearly as clean as someone looking to sell their restaurant or salon, but regardless of the industry, make sure the facility is as clean as possible. Hire a professional to come in and give it a thorough cleaning if you don't have time.  The cost will pay for itself in the long run.

As you are doing a thorough cleaning keep an eye out for repairs that can be made to improve the overall appearance of the business. You want to identify small items that can have a big impact like painting, changing hardware, light fixtures, minor redecorating, things that are relatively inexpensive that can have a large impact. Look at the first place your potential buyer will see as they enter your facility and make sure it's top notch. You only get one chance to make a first impression.

Your Staff And Your Exit Strategy

If you haven't already, now is the time to think about your exit strategy specifically as it pertains to your staff.  Consider whether or not you want to tell your staff about your plans to sell your business. They may see potential buyers coming in and out, and you may need their help in keeping the facility as clean as possible throughout the sales process so telling them upfront may be beneficial to you.

Additionally when it comes to your staff, be sure that someone can do your job. When potential buyers are looking at your business, it will be more attractive if another staff member can step in once you've left.  In my experience, having a solid exit strategy is just as important as finding the right buyer as you want to leave your business in a healthy position. If a buyer sees the company will remain stable in your absence, it will be all the more attractive to them and easier to make an offer.

Paperwork And Documents Needed

Take some time to gather all the proper paperwork. Potential buyers of small businesses are not only going to want to look at your facility but all your important business documents and information such as:

- Your business tax returns for the last three to five years
- Your P&L's & interim financials
- Your balance sheets for the last three to five years
- Bank statements & possible register receipts
- Current lease information (make sure to check and see what is transferable and what is not)
- Insurance information as well as your licenses and permits
- A list of furniture and equipment that is being sold with the business
- Any vendor agreements, contracts
- Employment contracts with key employees and/or managers

Consider A Business Broker Or Agent

Once you have done all this, my recommendation would be to consider working with a business broker or agent. A business broker or specialty agent can do a number of things for you and can help make this process less stressful as they have done it all before. Not only can a broker help you find a buyer but they may also be able to assist you with your exit strategy. lists most of California's business brokers and agents, so for starters, I suggest you visit the site and take a look around in the Resource & Broker Directories. Ask your professional contacts for referrals and contact local resources like the Chamber of Commerce, business development organizations and other agencies geared toward the business community can also be resources for you. This is an important part of how to sell your business, because if you select the wrong broker or agent, your business may sit on the market for months or not sell at all!

Pricing - Valuing Your Business Correctly

With your broker or agents help, establish your asking price for the business. When selling your small business remember that there are usually two prices, one is the asking price which is what you, the seller, would like to get for the business. The second is the selling price which is what the seller receives. Somewhere in between is the Fair Market Value, which is the highest price the buyer is willing to pay and the lowest price the seller is willing to accept.

There is no formula for figuring this out. Each business needs to be considered on an individual basis. There are, however, certain benchmarks and valuation approaches and methods that enable an experienced appraiser to determine the most probable price for the business (BizBen has thousands of pre and post sale comps of California businesses currently selling & that have been sold). Having your business priced appropriately will make it more attractive to potential buyers and increase your odds of selling.

Be Patient | Have Your Advisory Team Ready | Take Back-Up Offers

In my experience, I've found that it can take from start to finish two to twelve months for a California small business to sell. The period of time really depends on the team you have in place to assist you.

Make sure you have a professional broker or agent, a transactional attorney, a escrow/bulk sale service, and several business purchase financing options for your potential buyers. Once your business is on the market you have to be patient and wait for the right buyer to come along.

If you do have broker or agent representation make sure you have weekly dialogs to see how the process is going - how many buyer inquiries have there been, what has the response to the current advertising and marketing campaigns, do any potential buyers want to visit the business and meet you? Remember to take back-up offers even if you have a LOI or purchase agreement in hand. Over fifty percent of all California small businesses for sale in contract fall out!

If a buyer starts taking too much time - go to your back-up buyers and let them have a shot!


Peter Siegel MBA, BizBen Founder, ProBuy, ProSell, ProIntermediary Programs
Name: Peter Siegel, MBA
Area(s) Served: All Of California
Peter Siegel, MBA - Founder Of (since 1994), I am the Lead Advisor for the ProSell, ProBuy, & ProIntermediary Programs. I advise/coach buyers, sellers, and brokers daily about buying & selling small to mid-sized businesses throughout the Nation. I can be reached direct at 925-785-3118.
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